The website started off as a personal test bed to develop web mapping applications. This evolved in becoming a show case, reflected in the website's motto
what the map can be. More recently, emphasis shifted to a themed blog, discussing the latest trends in location based services (LBS), Web cartography, and geo-blogging. In early 2005, it was time to start webmapper as a small company.
Edward Mac Gillavry (1977) is co-founder of the geospatial consultancy firm Webmapper. Edward served as a technical editor of the O'Reilly publication Mapping Hacks. He regularly speaks at conferences and gives guest lectures. Before starting Webmapper, Edward was product manager LBS at TomTom, worked for the Dutch National Atlas of Public Health and started his career in online mapping with Multimap.